Last week, McDonald's announced its latest attempt to mutate into a responsible corporate citizen. Starting in 2006, the fast food behemoth promises to place nutrition information on the 'packaging' of most menu items.
Placing aside corporate spin, questions loom large as to actual impact and underlying motivation. Upon closer inspection, the move is a thinly veiled attempt at deflecting government intervention that could have even greater impact.
McDonald's Labeling Scheme: Not Lovin' It